MONEY ISN'T EVERYTHING

Self-proclaimed blogging expert Antony Loewenstein links to a story on the money to be made online:

Blogs with 100,000 or more unique visitors a month earn an average of $75,000 annually...

Using his currents stats, and assuming a constant value for each unique visit, Loewenstein can expect to earn that $75 grand in something over 16 years. His blog really is a "non-profit site".