Tuesday, March 03, 2009


Sweden assumes the EU presidency on 1 July. Its just revealed logo:

The inspiration:
"Climate", "light", "down-to-earth", as well as "transparency and "dialogue" were some of the key words used in working on the logo.
Looks like a stylised "S" to me.


Anonymous rodw said...

To me it looks like smoke pouring out of an Antarctic coal fired power station, with the plume of smoke resting over the Arctic and probably melting all the ice.

My inspiration: climate, light, down-with-the-earth, as well as cloudiness and cosiness.

8:44 PM  
Anonymous J F Beck said...

The S does about the same colourful meander as a West Virginia river I once saw.

9:30 PM  
Anonymous Anonymous said...

Remarkably similar to the SnagIt logo.

7:52 AM  
Anonymous Al said...

Looks like the yellow brick road to me.

9:20 AM  

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