GASTROPORN

No, it's not sexy snails or seas slugs, it's sexy vegetables. Rather, it's the sexy manipulation of vegetables as seen in an online ad, produced by the British Vegetarian Society, meant to encourage people to eat more vegetables:

The nudge-nudge, wink-wink film of people handling vegetables in a provocative way aims to encourage consumers to try an alternative to their traditional meat and two veg. It poses the question: "Can you keep it up for a week," encouraging non-vegetarians to try shunning meat for seven days.

Provocative it ain't; if anything, British meat consumption will probably increase.

The Rude Food ad is here.