Pure Poison for Crikey
Crikey's aptly named Pure Poison subsidiary – pure poison for Crikey – was an unwise attempt to take GrodsCorp mainstream. Originally written by Jeremy Sear, Scott Bridges and Ant Rogenous, Pure Poison was in trouble from the outset.
Having been bested by Tim Blair, the Pure Poison crew, aided by GrodsCorp mate John Surname, applied their superior investigative skills to "discover" that Blair was posting all over the Internet using an assumed name. This "deception" was duly reported by Ant Rogenous in a Pure poison post.
Unfortunately for the Pure Poison crew, the allegations of Blair sock-puppetry were wrong, so the original post was pulled and a half-hearted apology issued – the almost apology was also eventually withdrawn.
According to the Sydney Morning Herald, Blair sought legal advice and eventually sought redress through the courts. Crikey has now apologised unreservedly to Blair. I'll leave readers to work out who paid whose legal bills and if any compensatory damages changed hands.