Monday, June 28, 2010

Fatten up or you're fired

Unable to assert coherent policy on climate change, asylum seekers and the other "great moral challenges" confronting Australians, the government embraces the fashion industry with regulatory tentacles:

In a world first, the Federal Government is trying to tackle the issue of body image so that ordinary Australians do not feel pressure to attain unrealistic cultural ideals of beauty.

Proposed measures include:

Refraining from using models who are very thin or male models who are excessively muscular.

Disclosing when images have been retouched and refraining from enhancing photographs in a way that changes a person's body shape, for example, lengthening their legs or trimming their waist, or removing freckles, lines and other distinguishing marks.

What, no disclosure of store-bought boobs, whitened teeth and pancake makeup?


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