Ben & Jerry's Climate Change College

The goal seems to be to make already annoying environmentalists even more annoying:

It's a three-year initiative that will offer six people between the ages of 18 and 25 in the UK and the Netherlands the chance to learn about climate change through workshops, internships and a visit to the polar region.

Jerry hopes they will then use that training, and the resources of the WWF and Ben & Jerry's, to create campaigns raising awareness about the dangers of climate change. "Remember these words from two old ice cream guys: if it's melted, it's ruined," is the college's founding joke.

McDonalds has a univeristy, why not Ben and Jerry's?

By the way, Ben and Jerry's is owned by corporate behemoth Unilever.