HEY, LOOK AT ME, I SPENT €30,000 ON A BICYCLE

With its high price, Stefan Gulas is realistic about the sales potential of his human-electric hybrid eRocket bicycle:

The newest model costs nearly €30,000, making it an expensive joy for those that can afford the firm’s handcrafted precision products. And Gulas makes no excuses for the high price tag.

“Our goal is not to decrease the cost, but rather to fully develop the concept of the human hybrid,” he said.

Instead, he suggested the lofty purchase ought to be seen as making a stylishly green statement.

Different? Definitely. Expensive? Ditto. Stylish? Only to those who are impressed by a really ugly electric bicycle.