The kiddie-enticing taste of spirits
As we all know, spirits have a taste (plus the delightful mouth and throat-searing) children can't resist. It is therefore shocking to learn that Jim Beam and Bundaberg are offering Australian children alcohol-flavoured but alcohol-free fudge this Christmas:
Public health campaigners have accused alcohol companies of using devious methods to bolster brand recognition among young people in a bid to get around bans on advertising to children. Research shows that the earlier children are exposed to alcohol advertising the more likely they are to drink at harmful levels later in life.Worse still, duped children will grow obese in their futile efforts to consume enough alcohol–free fudge to get even slightly tipsy. Jeez, and to think alcohol-rich vanilla essence isn't restricted to sale at bottle shops.