Sunday, November 21, 2010

The kiddie-enticing taste of spirits

As we all know, spirits have a taste (plus the delightful mouth and throat-searing) children can't resist. It is therefore shocking to learn that Jim Beam and Bundaberg are offering Australian children alcohol-flavoured but alcohol-free fudge this Christmas:
Public health campaigners have accused alcohol companies of using devious methods to bolster brand recognition among young people in a bid to get around bans on advertising to children. Research shows that the earlier children are exposed to alcohol advertising the more likely they are to drink at harmful levels later in life.
Worse still, duped children will grow obese in their futile efforts to consume enough alcohol–free fudge to get even slightly tipsy. Jeez, and to think alcohol-rich vanilla essence isn't restricted to sale at bottle shops.


Anonymous Dan Lewis said...

"Research shows that the earlier children are exposed to alcohol advertising the more likely they are to drink at harmful levels later in life."

How was this "research" possibly conducted?

Anyway, wait until the little tackers discover Baileys...

7:46 AM  
Anonymous Chistery said...

A couple of points.

1. Bundy Rum fudge has been around for a very long time. What triggered this outrage of the week?

2. You can also get Cointreau fudge, Johnny Walker and various other whisky flavoured fudges

3. You can google fudge recipes flavoured with all manner of spirits, eg Creme de Menthe fudge and grand marnier.

4. I was an underage Christmas Rum balls eater, although I preferred other Christmas treats. I do not attribute this to my current penchant for bundy and coke.

5. The article does not mention a single child tasting and taking a particular liking to alcohol flavored fudge, or fudge substance abuse, just experts accusing rum and whiskey makers of 'enticing' kids.

6. The Australian Drug Foundation has yet to demand the following warning label on beer: "Not to be used in fish batter".

8:19 AM  
Anonymous Dan Lewis said...

Has there ever been any research into the use of beer to clean the hotplate on the BBQ at the local park?

I see it all the time and it doesn't appear to be any more than a waste of beer.

10:29 AM  
Anonymous Anonymous said...

My old grandfather had the most monstrous of old probiscuses. Veined, red, pulpy, and right out there. He truly had earnt that damn thing though!

It probably came from the 2 gallon container of Scotch the old sozzle used to have on his bed side table, on one of those old-fashioned pivot pourer things. The damn bottle was at least two foot high.

My brothers and I used to be fascinated by it. And by the rum-soaked cigars the old reprobate used to smoke and exhale around us until we were almost axphysiated by it.

We tried to reproduce them when we were 12 or 13 or so. We stole some cigarettes from one of our uncles and stole into the old boy's bedroom after he'd passed out, and grabbed a glass from his upended decanter thing and ran like hell. Later, amongst the grape vines out the back we dipped the stolen fags into the stolen Scotch and lit up, waiting for glory!

What an 'effen disappointment that was!

2:03 PM  

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