Protecting morons

Three West Australians required medical treatment after intentionally burning themselves with promotional Jack Daniels meat branding irons. The all too predictable response:

Health advocates are now demanding legislation that stops "reckless" alcohol marketing.

A treating cosmetic surgeon worries that a You Tube demonstration of the branding iron in use encourages copycat self-harming, but only for those wanting 15 minutes of fame as fucking morons.