BLOODY EFFECTIVE

The "Where The Bloody Hell Are You?" campaign wasn't popular with deep-thinking lefties but was a hit with foreigners with money to spend:

The controversial and recently axed "Where The Bloody Hell Are You?'' tourism campaign appears to have paid off with Australia posting its strongest tourist spending in close to a decade.

Holiday makers injected $85 billion into the $1 trillion economy in 2006-07, with overseas visitors accounting for $22 billion of that, up 10%, the Australian Bureau of Statistics said.

Bloody lefties, bloody silly.