Smaller condoms for pre-teen penises
Called the Hot Shot, the condoms were produced after government research showed a growing number of 12 to 14-year-olds were sexually active.
Swiss manufacturer Lamprecht AG is marketing the new Hot Shot as the condom that "fits when passion hits".
The Hot Shot name was chosen over the less appealing Tiny Helmet (for your midget soldier):
According to company spokesperson Nysse Norballe these smaller condoms make a big difference.
"They said they had found out that those for teenagers and also for other target groups ... they are very often too large and will roll off," Ms Norballe said.
She says although the name could be misunderstood as encouraging young boys to be sexually active, it is targeted more for adults.
"They are not going to ask for a condom which is a normal size or even a size small," Ms Norballe said.
"However, they will have no problem going in and asking for a Hot Shot. That has a positive influence on their self-esteem."
As if any twelve year-old male who's getting laid has a self-esteem problem – hey mom, don't forget to buy some Coco Pops and Hot Shots.