DOUGHNUT EMPIRE KANGAROO COURTED


Not long ago the nutrition-Nazis berated the Girl Scouts for selling cookies which might prove bulge-inducing if eaten immoderately. Now Krispy Kreme Doughnuts is taking flak for allowing non-profit organizations to sell its products for fund raising -- such groups raising over $6 million in three years.

The criticism is coming from the responsibility shifters at The Parents Jury, holders of a recent Krispy Kreme kangaroo court:

The Trial by Jury's verdict is in and Krispy Kreme Doughnuts has been found ‘guilty' of directly marketing their donuts to children through their school and sporting fundraising activities.

Krispy Kreme was found guilty by a panel of seven parents who reviewed nominations submitted by members of The Parents Jury. The Trial by Jury campaign was launched last month and enables parents to speak out about the food marketing tactics and strategies that either get their back up because they promote unhealthy food to children, or that they like their children to see because they encourage healthy eating.

Yep, in its "ruthless" drive for profits Krispy Kreme does indeed allow schools to sell its products, a maximum of two times per school per year. Evil bastards.

Just in case anyone is wondering, the two times per school per year provision was not put in place in response to criticism from The Parents Jury: the Google cache for 24 February 2007 shows the limit already existed.